UGC Playbook

Turn your chaos into content.
Spill your dating life, weird thoughts and bad decisions.

Forget a million followers.
We want people with guts — the ones who overshare proudly.

You are not just promoting incense.
You help shape a culture of unapologetic authenticity.

Stories

Share moments from your life.

Dating, relationships, self care, everyday chaos.

Post real situations as they happened.

Rituals

Show when you light a stick.

Where you are, who you are with, what you do.

Capture the moment before, during or after.

Lifestyle

Products as part of everyday life.

Home, routines, downtime, chaos, quiet moments.

Natural placement in real situations.

Interior

Show where the sticks live.

Shelves, nightstands, bathrooms, messy rooms.

Real spaces or styled setups.

Topic

Product names as inspiration for topics.

Being single af, sticky, ghosting, bad dates.

Situations and patterns people relate to.

Testing

Product use and first impressions.

Scent, burn, atmosphere, how it fits into real life.

Honest experiences and reviews.

Fashion

Styled visuals with the product in frame.

Hands, outfits, details, choreographed and editorial moments.

Fashion focused imagery with STIIICKS as an object.

Sketches

Short scenes built around the products.

Humor, exaggeration, everyday situations turned absurd.

Product as part of the joke.

Gifting

Moments of giving products to friends.

Reactions, timing, context, what led up to it.

Social moments around gifting.

Podcast

Products used in podcast or studio settings.

On the table, in the background, part of the setup.

Recorded conversations with the product present.

Live Action

Real world interactions involving the products.

Flirting, reactions, social exchanges.

Unplanned moments captured as they happen.

Giveaway

Product giveaways built around a concept or moment.

Friends, followers, public situations, unexpected drops.

Ideas discussed and aligned with the brand.

Incense Information

Affiliate

Base commission 10%.

Performance based increases.

Long term collaborators earn more.

Register here.

Your Content

You keep ownership of your content.

We may repost or feature with credit.

No paid ads without agreement.

Product Refill

Refills available when needed.

Early access to products before public release.

Expectations

No fixed posting schedule.

Have fun and be creative.

Remember that we are not a brand that does CALM (yoga, chill, perfection), we are into CHAOS (eating cake, regrets, authenticity).

Contact

Instagram DMs via STIIICKS

Email us at social@stiiicks.co

The smallest stick.

STIIICKS™ – For sticky situations.

The biggest problem.

STIIICKS™ – For sticky situations.
SINGLE AF

SINGLE AF

249 kr

SINGLE AF

Milky Espresso

249 kr
GHOSTED

GHOSTED

249 kr

GHOSTED

Creamy Oud

249 kr
STICKY

STICKY

249 kr

STICKY

Sakura Mochi

249 kr
BAD DATE

BAD DATE

249 kr

BAD DATE

Cacao Berry

249 kr